It's a New Day- Perri with natural
Using jute is also a clever option when thinking about our carbon footprint and the climate impact of our products. Indeed, jute grows much quicker than cotton (it can be harvested every 4 to 6 months) and requires much less water. Studies suggest that jute is beneficial to the soil and air of the area, acting as a carbon sink.*
Sustainability is a long journey and we know we are miles away from perfect but choosing jute as the main material of our products, is a promising step towards a fairer, more sustainable method of production.
In a nutshell, these bags are the perfect option for a fun but mindful shopping alternative, as you can take them to cary your holiday essentials, your everyday go-to, or for shopping and travelling. They are a joyous stylish feature for your wardrobe or even as home decor.