JEFF’s story began in 2000 when Caroline and Alain Eaton launched their knitwear collection on the Belgian market and has now become a family business with their daughter taking the reins. And what started as a small collection of a few sweaters available in a wide range of colours, has turned into a complete and diverse clothing line for women, although their knits remain a key party of their DNA. The brand adopts a feminine and creative spirit, always looking for a playful and nonchalant touch to avoid a too dressed up look.
The designers are particularly attentive to the use of pure material such as a wool, cotton, silk and cashmere. They are also committed to improving their impact on the environment and are increasing their use of recycled fibres in their collection as well as looking at ways to improve packaging.