Our Story



W H A T ' S   O U R   S T O R Y ? 

The beautiful and durable hand-crafted jute “word-bags” from The Jacksons are a joyous outcome of the design collaboration between Louise and the skillful traditional handicraft workers in south-west Bangladesh. 

The partnership began in 2012 and The Jacksons are now working closely with over 5000 men and women in Bangladesh, in an area where there are few job opportunities for women.  

But we are doing more than just designing & creating a brand: we are striving to help overcome poverty and improve women’s social standing. The wonderful women who make our bags have access to free medical care and schools.  The women are paid directly which gives them more power to make decisions within the families.  Louise visits regularly to see at first hand the real benefits.


H O W  O U R  B A G S  A R E  M A D E  

Jute is known as the ‘golden fibre’ of Bangladesh;  it is 100% bio-degradable and it has great flexibility and strength.  In fact a bag can carry up to 14 kilos.

The process of making jute bags uses traditional methods that rely entirely on the skilled women we employ.  No machines are used, only the skilled hands of these amazing women who untangle and clean the raw jute; spin it with their fingers and tidy up with scissors; dye what is required with azo free colours and knot the bags to our carefully crafted designs.  

As you can imagine, there are many varying stages in our process from our design room in Notting Hill to the wonderful talented artisans in the communities of south-west Bangladesh - and every step is as important as the next to ensure our commitment to beautiful well-made fashionable bags.  But through these steps, our workers learn self reliance, social dignity, independence and status.  All these things that so many of us can take for granted.













W H A T 'S  O U R  M I S S I O N ?

We are proud to be an ethical brand taking a responsible approach to materials and the planet but also helping in the fight against global poverty and women’s role in the global society.

Our work with Bangladesh is also inspiring us to stock more thoughtful brands in our shop, to engage with our industry to take greater responsibility and to help our customers make more educated choices for the world around us.

However, we are fully aware that we need to do more.  With the jute bags, we are striving to move towards a more ethical process from recycled cardboard, minimal or zero use of poly bags and zero use of plastic tape.  In the shop, we are working with our brands to see what more they can do and we are looking at brands that are already doing more.

This isn’t going to solve the problems of our planet, but we are doing all we can at the moment  and are constantly looking at ways to be more ethical.  Please don’t hesitate to get in contact if you think you can help us.

There is no Planet B - Louise Jackson, The Jacksons London