About Us

O U R   M I S S I O N  

To be an ethical brand taking a responsible approach to materials and the planet whilst helping to strengthen women’s role in society.  

Louise Jackson, The Jacksons London

The beautiful and durable hand-crafted jute “word-bags” from The Jacksons are a joyous outcome of the design collaboration between Louise and the skilful handicraft workers in south-west Bangladesh.  The partnership began in 2012 and The Jacksons are now working closely with over 3000 women in Bangladesh in an area where there are few job opportunities for them.  We are doing more than just designing and creating a brand: we are striving to help overcome poverty and improve the women’s social standing. They now have access to free medical care and schools through this dynamic collaboration.  Our ladies are paid directly which gives them independence and status, empowering them to make decisions within the family.  A large percentage are educating their daughters up to sixth form and some are going to university.  This was impossible only six years ago and Louise visits regularly to see at first hand the real benefits.

A hidden gem in Notting Hill since 1998, The Jacksons, co- founded by costumer designer Louise Jackson ( and back then, also by her sister Joey Jackson). A desire for a stage with props led to a shop where dressing up is not just for the young and colour is obligatory.  
The boutique is full of bright clothes, jewellery, gifts and homewares - one of the original lifestyle boutiques in Notting Hill with brands from around the world.  As the shop has evolved over the years, it has grown to represent a spirit of uniqueness and sustainability that goes beyond fashion trends.  
Time spent in the shop on All Saints Road now is not just for browsing the rails of colourful clothes, reading our clever word jute bags or even looking up at the entertaining papier mache animal heads that are hanging, but it is a place where dressing up is encouraged (COVID appropriate precautions taken), conversations are started, advice is given if wanted and relationships are built.   
Customers are often surprised by what they buy, but are always, and more importantly, confident in how they feel in the clothes and what they are communicating when wearing them.
T H E   B A G S 

The Jacksons’ great friend, Gretchen of the Lacquer Chest on Kensington Church Street, introduced us to a man who had worked as a VSO in Bangladesh and together we made one jute bag in 2012.  It has now become a joyous design collaboration between The Jacksons’ and the skilful handicraft workers in south-west Bangladesh, creating not only the beautiful and durable hand-crafted jute “word-bags”  but also humorous  and colourful placemats and beaded purses.

We have grown from a workforce of less than 100 women to over 1000 artisans in South West Bangladesh, an area where there are few job opportunities for them.  We are also working with small communities of artisans in other parts of Bangladesh. All of these teams are predominantly made up of women, who are paid directly giving them independence and status, empowering them to make decisions within the family. 

This is helping The Jackson’s fulfil a mission close to their hearts - to create as many job opportunities as possible.